Vail Plaza Club
North America's favorite ski resort is hardly resting on its laurels. A billion-dollar renaissance plan is in place to add even more amenities. Vail's New Dawn will include ice skating rinks and theaters, underground parking and family entertainment centers. At the forefront of this Renaissance Plan is the Vail Plaza Club.
Vail Plaza Club is Vail’s premier private residence club and hotel located in the heart of Vail Village, featuring onsite resort amenities such as a 24-hour concierge, front desk, restaurants, health club, and spa.
Tandem was retained to manage sales and marketing for the teardown and redevelopment of one of Vail’s original landmark hotels, the Vail Village Inn, the $200 million resort hotel was marketed and sold as Vail Plaza Club. It was purchased by Timbers Resorts in 2010 and renamed The Sebastian–a Timbers Resort.
Tandem played a crucial role in securing development financing from GMAC Capital. We created and launched a multi-channel international marketing campaign, resulting in over $25 million in real estate sales before construction began, totaling more than $43 million in real estate sales before closing.
The Sebastian Vail—A Timbers Resort, in the heart of Vail Village, offers an eclectic conflux of approachable chic and mountain comfort. Leonora is The Sebastian Vail’s Signature restaurant offering alpine-inspired tapas, wine, and French-Spanish bistro fare. The campaign below features Leonora's signature dishes.
